How We Work, Step-By-Step

We show up with these core principles:

  • We are your partners, committed to helping you make a great book.

  • We have your back—we won’t let you embarrass yourself.

  • You are in charge—we give advice, but all the decisions are yours.

Ghostwriting

Before we ask you to sign a contract, we make sure we understand you, your goals, and your book. We introduce you to a proposed ghostwriter, looking for the right chemistry.

Once you and your ghostwriter begin work, the process follows four phases.

Phase 1: Blueprinting

Over the course of several interviews, your writer gathers enough information to create a detailed plan for your book. They show this to you and together you modify it as necessary.

Phase 2: Writing

Your writer will draft a short writing sample, a few pages to show you the tone and style of the book. The alchemy of ghostwriting includes taking your spoken language and translating it into written language that has a style and feel authentic to you. If we don’t get it right on the first try, your writer will work with you to nail the right tone and style.

Using that writing sample as a style guide, they write the full manuscript draft and deliver it to you.

Phase 3: Revision

Your draft manuscript will need work. You’ll see things you want to change, and we’ll have questions for you and may need more information.

In order to make the work of revision manageable, we take it in stages.

First, we ask you to simply read the whole text, so you can understand the book in its entirety.

Next, your writer will break the book into manageable parts and create a revisions schedule. You and the writer will tackle those parts together with you sharing notes and thoughts and the writer revising the text. (Some authors want to revise the text themselves; in that case, we let you take the lead and step into the role of editor.)

Generally, revisions require two or three editing passes through the entire text.

Phase 4: Proofreading

After you and the writer are happy with your text, a copyeditor and proofreader goes through it carefully, bringing the whole manuscript up to Chicago Manual of Style standards. Your writer accommodates their changes.

And with that, you have a finished, publisher-ready manuscript! We typically allow nine months for this process.

Author Coaching

Just as with ghostwriting, we make sure you and your coach are a good match before we do anything else.

Phase 1: Blueprinting

This is the same as with ghostwriting. Over the course of several interviews, your writer gathers enough information to create a detailed plan for your book. They show this to you and together you modify it as necessary.

Phase 2: Writing

Here’s where you take over. With a solid Blueprint to work from, you write your book. Your coach will check in with you regularly to make sure you are on track, review your work as you are going, and have regular conversations with you to guide and encourage you.

Phase 3: Revision

After you finish your first draft, celebrate! Your coach will guide you through a self-edit to get the manuscript as good as you can make it. Then send it to them.

Phase 4: Editing

Your coach puts on an editor’s hat and marks up your manuscript. Expect some homework. Your coach may suggest that you add, move, or delete things. After you address those changes, they’ll go through the draft again, line editing it at the sentence-by-sentence level to elevate your writing while retaining your voice.

You’ll accept or reject your coach’s changes (you are always in charge, every step of the way) and return clean text to the editor. Depending on what you need, they may take one more editing pass through it.

Phase 5: Proofreading

A copyeditor and proofreader goes through the text carefully, bringing the whole manuscript up to Chicago Manual of Style standards. You will be responsible for accepting their changes.

All in, writing your book with a coach is normally an eight- or nine-month process.

Editing

If you come to us with a finished manuscript, we first read it and provide a proposed scope of work. Normally it includes all of the following:

Structural Editing

We introduce you to your editor and you have an initial call with them to share any thoughts, questions or concerns. Then they get to work, studying the architecture of your book at the highest level. The editor will mark up your manuscript and send you an overview memo explaining what you need to do. Expect some homework. They may suggest that you add, move, or delete material.

We work using Track Changes, so can always see what the editor has done and accept or reject those changes. Throughout this entire process, you are in charge.

Line Editing

After you address the first round of changes, they’ll go through the draft again, line editing it at the sentence-by-sentence level to elevate your writing while retaining your voice. You’ll accept or reject their changes and return clean text to the editor. Depending on what you need, they may take one more editing pass through it.

Proofreading

A copyeditor and proofreader goes through it carefully, bringing the whole manuscript up to Chicago Manual of Style. You will be responsible for accepting their changes.

Editing typically takes two to four months, depending on the length, complexity and condition of the manuscript.

Design & Publishing

When your manuscript is complete, we start work on producing your book. For all of our books, we publish in e-book, softcover and hardcover formats, each with its own ISBN code. We also can provide audiobooks for an additional fee.

Design

First, we help you lock your title and subtitle. When you know those aren’t going to change, you’ll work directly with one of our book designers to create a book cover you love, working through options until you are happy with the result.

You’ll also work with one of our editorial team members to write the marketing copy that goes on the back cover of your book.

Your designer will design the interior pages of the book as well, giving it a highly professional look. As with the cover, you’ll see some options.

Publishing

Your publishing coordinator will handle all the mechanics of publishing your book on the Amazon and Ingram Spark websites. This includes building your web pages, uploading all your files and marketing copy, making sure you enter your banking information (so that you can collect revenue), and ensuring that everything is working properly. We will share best practices with you about pricing and gathering promotional blurbs.

The entire design and publishing process takes 12 weeks. When it is complete, we send you a box of your new book and hand control of your Amazon and Ingram Spark accounts to you.